Impresa, a company working to transform digital customer experiences in the utility sector, needed a refreshed identity across web and print. The challenge was to make complex solutions simple, clear, and engaging for their customers.

I led the design of a user-friendly website supported by print and presentation collaterals. To bring their story to life, I integrated infographics, subtle gradient animations, and minimal iconography, creating a balance of clarity and innovation.

Duration: 6 months​
Tools: Figma, Adobe Creative suite

Deliverables:

• Site map

• High-fidelity mockups and prototypes

• Design system and UI kit

• Logo Animation 

• Gradient Animation 

• Vector Graphics for Powerpoint

The updated assets improved how Impresa communicates its services, making their solutions more accessible and reinforcing their positioning as a technology-driven partner for utilities.