Cancelled Plans, a brand redefining waste through upcycled products, needed an online presence that reflected its bold ethos. The challenge was to design a platform that showcased both products and partnerships while communicating innovation and sustainability.

I designed a WooCommerce site with intuitive UI/UX, weaving in brand storytelling through clean layouts and subtle icon animations. The design emphasized accessibility while highlighting the creative transformation behind each product.

Tools: Figma, Adobe Creative suite

Deliverables:
- User journeys and task flows
- Low-fidelity prototype 
- High-fidelity mockups
- Design system and UI kit
- Usability tests
- Process Icon Animation

The site elevated customer engagement by making the shopping experience both seamless and inspiring. It positioned Cancelled Plans as not just a store, but a movement toward rethinking waste.