As Cancelled Plans expanded from sustainable products into storytelling through a podcast, they needed a landing page that captured their ethos while keeping the focus on listening. The challenge was to design something visually aligned with the brand yet stripped of distractions.
I created a minimal, monotone design with clean typography and restrained icon usage, ensuring readability and clarity. The layout was deliberately simplified to guide users quickly into the listening experience.
Duration: 4 months
Tools: Figma, Adobe Creative suite
Deliverables:
User journeys and task flows
Low-fidelity prototype
High-fidelity mockups
Usability tests
The landing page communicates Cancelled Plans’ philosophy of adaptability and resourcefulness while offering a frictionless entry point for podcast audiences.
