As Cancelled Plans expanded from sustainable products into storytelling through a podcast, they needed a landing page that captured their ethos while keeping the focus on listening. The challenge was to design something visually aligned with the brand yet stripped of distractions.

I created a minimal, monotone design with clean typography and restrained icon usage, ensuring readability and clarity. The layout was deliberately simplified to guide users quickly into the listening experience.

Duration: 4 months​
Tools: Figma, Adobe Creative suite

Deliverables:

• User journeys and task flows

• Low-fidelity prototype 

• High-fidelity mockups

• Usability tests

The landing page communicates Cancelled Plans’ philosophy of adaptability and resourcefulness while offering a frictionless entry point for podcast audiences.