Farmsight
Farmsight
Farmsight
CLIENT
CLIENT
Farmsight
Farmsight
DATE
DATE
Feb - Aug, 2025
Feb - Aug, 2025
MY ROLE
MY ROLE
Interaction Designer, Speculative Designer User Experience Designer, Design Strategist
Interaction Designer, Speculative Designer User Experience Designer, Design Strategist
CATEGORY
CATEGORY
Speculative Design, Interaction Design, Experience Design, Design Strategy
Speculative Design, Interaction Design, Experience Design, Design Strategy
Drone Sharing Platform for Small - Medium sized farms
Domain: Food systems resilience under climate change and water scarcity.
Farmers face rising climate pressures, water shortages, and costly adoption of new technologies.
How might we help small and medium-sized farms adopt smart farming practices sustainably?
Drone Sharing Platform for Small - Medium sized farms
Domain: Food systems resilience under climate change and water scarcity.
Farmers face rising climate pressures, water shortages, and costly adoption of new technologies.
How might we help small and medium-sized farms adopt smart farming practices sustainably?
Understanding the Food System
Researched climate impact on agriculture, urban farming, and water scarcity.
Mapped history, current scenarios and possible futures for smart farming.
Frameworks Applied
Verge Model
Pros & Cons of Smart Farming
Iceberg Model
Signals & Trends
Frameworks Applied
Verge Model
Pros & Cons of Smart Farming
Iceberg Model
Signals & Trends
Research Goals & Questions
How to lower the cost of smart farming adoption?
How to reduce technical barriers for farmers?
How to significantly reduce water usage?
Futures Thinking & Strategic Models
Alternate Presents Timeline: Evolution of drones in farming (1980–2025).
Backcasting: Traced desirable futures back to present-day steps.
Future Headlines: “What-if” scenarios around water scarcity and smart farming.
What-if Framework: Explored Preferable, Possible, Plausible futures.
Futures Thinking & Strategic Models
Alternate Presents Timeline: Evolution of drones in farming (1980–2025).
Backcasting: Traced desirable futures back to present-day steps.
Future Headlines: “What-if” scenarios around water scarcity and smart farming.
What-if Framework: Explored Preferable, Possible, Plausible futures.
Opportunity & Insights
THE ONLY STATEMENT
Farmsight is the only drone sharing platform that allows small and medium sized farms to monitor soil quality and share drone technology efficiently so that farms can operate at lower costs.
Farmsight is the only drone sharing platform that allows small and medium sized farms to monitor soil quality and share drone technology efficiently so that farms can operate at lower costs.
Experience Design
Waveline
Ecosystem Mapping
Stakeholder Analysis
UX Journey
Experience Design
Waveline
Ecosystem Mapping
Stakeholder Analysis
UX Journey
Mobile notifications:
Tablet-first app with mobile alerts only for quick feedback on upcoming and completed farm actions.
Mobile notifications:
Tablet-first app with mobile alerts only for quick feedback on upcoming and completed farm actions.
Field Notes:
Capture notes (audio, video, images, text, voice) during field visits, link them to regions, and review over time.
Community Hub:
Share insights, get peer feedback, access local tips, and discover events for your crops and region.
Field Notes:
Capture notes (audio, video, images, text, voice) during field visits, link them to regions, and review over time.
Community Hub:
Share insights, get peer feedback, access local tips, and discover events for your crops and region.
Field Insights:
Regional heatmaps (NDVI, moisture, temperature, fertility), trends over time, soil status, recent alerts, action log, and region-specific smart recommendations.
Field Insights:
Regional heatmaps (NDVI, moisture, temperature, fertility), trends over time, soil status, recent alerts, action log, and region-specific smart recommendations.
Farm Overview:
Crop status (type, health, growth, harvest timeline), AI-driven action recommendations, and live weather conditions.
Farm Overview:
Crop status (type, health, growth, harvest timeline), AI-driven action recommendations, and live weather conditions.
Farm Overview:
Crop status (type, health, growth, harvest timeline), AI-driven action recommendations, and live weather conditions.
Drone Booking:
Easy 4-step scheduling with drone and mission details.
Drone Booking:
Easy 4-step scheduling with drone and mission details.
Prototyping
Dashboard:
Visualize crops, soil moisture, weather, and AI recommendations, with drone insights and easy sidebar navigation.
Prototyping
Dashboard:
Visualize crops, soil moisture, weather, and AI recommendations, with drone insights and easy sidebar navigation.
Strategic Fit & Business Models:
Business Model Canvas + Lean Product Canvas
Market Analysis
Subscription Model
Future Services
Implementation Roadmap
Strategic Fit & Business Models:
Business Model Canvas + Lean Product Canvas
Market Analysis
Subscription Model
Future Services
Implementation Roadmap
Impact & Vision
Potential Harm Mitigation
Working on Farmsight taught me how to bridge
Futures thinking with Interaction design
Working on Farmsight taught me how to bridge
Futures thinking with Interaction design
Speculative Design
Using frameworks like the Futures Cone, Backcasting and Alternate realities showed me how to think beyond immediate solutions and imagine systemic shifts in food systems.
Research to Insight
Interviews and secondary research helped me move from broad challenges (climate, water scarcity) to actionable design opportunities like farm monitoring with drone sharing.
Prototyping as Thinking
Building UI flows for the dashboard, field insights and farm overview made abstract ideas tangible, while also revealing gaps in usability and adoption.
Speculative Design
Using frameworks like the Futures Cone, Backcasting and Alternate realities showed me how to think beyond immediate solutions and imagine systemic shifts in food systems.
Research to Insight
Interviews and secondary research helped me move from broad challenges (climate, water scarcity) to actionable design opportunities like farm monitoring with drone sharing.
Prototyping as Thinking
Building UI flows for the dashboard, field insights and farm overview made abstract ideas tangible, while also revealing gaps in usability and adoption.
Speculative Design
Using frameworks like the Futures Cone, Backcasting and Alternate realities showed me how to think beyond immediate solutions and imagine systemic shifts in food systems.
Research to Insight
Interviews and secondary research helped me move from broad challenges (climate, water scarcity) to actionable design opportunities like farm monitoring with drone sharing.
Prototyping as Thinking
Building UI flows for the dashboard, field insights and farm overview made abstract ideas tangible, while also revealing gaps in usability and adoption.