Ray Media House
Ray Media House
CLIENT
Ray Media House
DATE
2024
MY ROLE
Brand Designer
CATEGORY
Brand & Identity Design
The Brief
Ray Media House wanted a brand identity that reflected its role as a guiding light in social media marketing. Something modern, approachable and versatile enough to resonate with diverse clients.
I explored the metaphor of light as a beacon, shaping a minimalist yet dynamic logo system. To balance neutrality with sophistication, I selected a palette of cream, golden and earthy tones, creating a visual language that felt both warm and refined.
The Brief
Ravasa Retreat needed a brand identity that captured both its tranquil atmosphere and its role as a versatile destination for gatherings and weekend retreats. The challenge was to design something serene yet memorable, balancing relaxation with sophistication.
I drew inspiration from the retreat’s natural surroundings, weaving symbolic elements like pine and coconut trees into the design. Playful ornamental foliage became the logo’s focal point, paired with a palette of fresh green pastels and golden-hour tones to reflect its welcoming ambiance.
The identity communicates clarity, direction, and growth while remaining flexible for various applications. It reinforces Ray Media House’s positioning as a reliable, results-driven partner.
The identity communicates clarity, direction, and growth while remaining flexible for various applications. It reinforces Ray Media House’s positioning as a reliable, results-driven partner.
