Impresa
Impresa
CLIENT
Cancelled Plans
AGENCY
The Orange Orange Studio
DATE
2022
MY ROLE
UI/UX Designer, Visual Designer
CATEGORY
Website UI/UX Design | Digital & Print Collaterals
The Brief
Impresa, a company working to transform digital customer experiences in the utility sector, needed a refreshed identity across web and print. The challenge was to make complex solutions simple, clear, and engaging for their customers.
I led the design of a user-friendly website supported by print and presentation collaterals. To bring their story to life, I integrated infographics, subtle gradient animations, and minimal iconography, creating a balance of clarity and innovation.
The Brief
Ravasa Retreat needed a brand identity that captured both its tranquil atmosphere and its role as a versatile destination for gatherings and weekend retreats. The challenge was to design something serene yet memorable, balancing relaxation with sophistication.
I drew inspiration from the retreat’s natural surroundings, weaving symbolic elements like pine and coconut trees into the design. Playful ornamental foliage became the logo’s focal point, paired with a palette of fresh green pastels and golden-hour tones to reflect its welcoming ambiance.
Project Specifications
Duration: 6 months
Tools:
Figma
Adobe Creative suite
Project Specifications
Duration: 6 months
Tools:
Figma
Adobe Creative suite
Project Specifications
Duration: 6 months
Tools:
Figma
Adobe Creative suite
Deliverables
Site map
High-fidelity mockups and prototypes
Design system and UI kit
Logo Animation
Gradient Animation
Vector Graphics for Powerpoint
Deliverables
Site map
High-fidelity mockups and prototypes
Design system and UI kit
Logo Animation
Gradient Animation
Vector Graphics for Powerpoint
Deliverables
Site map
High-fidelity mockups and prototypes
Design system and UI kit
Logo Animation
Gradient Animation
Vector Graphics for Powerpoint
The updated assets improved how Impresa communicates its services, making their solutions more accessible and reinforcing their positioning as a technology-driven partner for utilities.
The updated assets improved how Impresa communicates its services, making their solutions more accessible and reinforcing their positioning as a technology-driven partner for utilities.
This project highlights my ability to simplify complex industries through design, crafting experiences that are approachable while showcasing innovation.
This project highlights my ability to simplify complex industries through design, crafting experiences that are approachable while showcasing innovation.