Cancelled Plans
Cancelled Plans
CLIENT
Cancelled Plans
AGENCY
The Creative Collective
DATE
2024
MY ROLE
UI/UX Designer, Visual Designer
CATEGORY
Website UI/UX Design | Icon Animation
The Brief
Cancelled Plans, a brand redefining waste through upcycled products, needed an online presence that reflected its bold ethos. The challenge was to design a platform that showcased both products and partnerships while communicating innovation and sustainability.
I designed a WooCommerce site with intuitive UI/UX, weaving in brand storytelling through clean layouts and subtle icon animations. The design emphasized accessibility while highlighting the creative transformation behind each product.
The Brief
Ravasa Retreat needed a brand identity that captured both its tranquil atmosphere and its role as a versatile destination for gatherings and weekend retreats. The challenge was to design something serene yet memorable, balancing relaxation with sophistication.
I drew inspiration from the retreat’s natural surroundings, weaving symbolic elements like pine and coconut trees into the design. Playful ornamental foliage became the logo’s focal point, paired with a palette of fresh green pastels and golden-hour tones to reflect its welcoming ambiance.
Project Specifications
Duration: 4 months
Tools:
Figma
Adobe Creative suite
Project Specifications
Duration: 4 months
Tools:
Figma
Adobe Creative suite
Deliverables
User journeys and task flows
Low-fidelity prototype
High-fidelity mockups
Design system and UI kit
Usability tests
Process Icon Animation
Deliverables
User journeys and task flows
Low-fidelity prototype
High-fidelity mockups
Design system and UI kit
Usability tests
Process Icon Animation
The site elevated customer engagement by making the shopping experience both seamless and inspiring. It positioned Cancelled Plans as not just a store, but a movement toward rethinking waste.
The site elevated customer engagement by making the shopping experience both seamless and inspiring. It positioned Cancelled Plans as not just a store, but a movement toward rethinking waste.
This project reflects my ability to translate brand values like sustainability and innovation into digital experiences that resonate emotionally and function effectively.
This project reflects my ability to translate brand values like sustainability and innovation into digital experiences that resonate emotionally and function effectively.