Ashiyanaa
Ashiyanaa
CLIENT
Ashiyanaa
AGENCY
The Creative Collective
DATE
2021 - 2023
MY ROLE
Freelance Graphic Designer
CATEGORY
Print Design | Social Media Design | Event Campaign Design
The Brief
Ashiyanaa, a Washington DC–based nonprofit serving South Asian communities, needed culturally sensitive and visually consistent materials to strengthen outreach and support events. The challenge was to design in a way that honored cultural identity while staying clear and accessible.
I created a suite of print and digital assets including informative flyers, event promotions, postcards, notepads, and standees—that carried Ashiyanaa’s brand voice across multiple touch points . Each piece was designed with careful attention to cultural resonance and clarity.
The Brief
Ravasa Retreat needed a brand identity that captured both its tranquil atmosphere and its role as a versatile destination for gatherings and weekend retreats. The challenge was to design something serene yet memorable, balancing relaxation with sophistication.
I drew inspiration from the retreat’s natural surroundings, weaving symbolic elements like pine and coconut trees into the design. Playful ornamental foliage became the logo’s focal point, paired with a palette of fresh green pastels and golden-hour tones to reflect its welcoming ambiance.
The final identity exudes tranquility and natural beauty while signaling luxury. The logo works seamlessly across stationery and brand touchpoints, ensuring a consistent, inviting presence.
The final identity exudes tranquility and natural beauty while signaling luxury. The logo works seamlessly across stationery and brand touchpoints, ensuring a consistent, inviting presence.
